Merseyside-based Your Legal Friend has further strengthened its senior team with the appointment of a new Head of Marketing.

John King joins the growing litigation firm to enhance its digital presence and develop integrated profile-raising campaigns for its specialist departments.

With over five years’ experience in legal services marketing, John has a track record in driving cost efficiencies, increasing online visibility and lead generation whilst developing consumer brands.

He leads a team of six who are supporting the organisation’s growth in medical negligence, industrial disease, professional negligence and personal injury.

John will also deliver marketing activity around a number of key cases, such as the pursuit of a group litigation order against Watchstone Group Plc (formerly known as Quindell), as well as further developing the Birkenhead firm’s CSR programme.

Colin Gibson, Chief Operating Officer at Your Legal Friend, commented: “We operate in a highly competitive market which requires a detailed understanding of how to use digital channels to create efficient and effective campaigns.

“John’s extensive knowledge and expertise will ensure we continue to communicate our services to potential clients in a highly targeted and measurable way.”

John King added: “Your Legal Friend exhibits a great appetite for digital innovation and has a strong team with a highly professional, client-centric approach.

“Their desire to test new technologies and to trial new digital channels sets them apart from most firms and I’m looking forward to working with the team to ensure that we harness the best of what ‘digital’ has to offer across all of our marketing and communications activity.”

John’s appointment follows a number of senior hires by Your Legal Friend. Dominic Timmons joined as Head of Compliance earlier this year, whilst Claire Critchley was recently appointed as Head of Department for Financial, Property and Professional Claims.

Founded in 1983, the Merseyside-headquartered business employs over 240 people and has supported around 200,000 clients over the last 30 years.